Dr. Reiner Bleher awarded for Applied Learning Project presentation

Dr. Reiner Bleher hosted the 2016 CryoSEM workshop in hopes that focusing on one BioCryo method would help him reach a niche audience. From what he learned in a Kellogg Executive Education course, he anticipated the event would attract more audience members if he focused on one rather than a broad array of techniques. The workshop reached near maximum capacity at about 60 people. 

Taking what he learned from that day, Dr. Bleher, EPIC/BioCryo facility manager and research assistant professor, gave an Applied Learning Project (ALP) presentation on increasing customer base through outreach. For his presentation, he received an award of $750, which he plans to use to support future EPIC/BioCryo facility outreach events. Congratulations, Dr. Bleher!